With the unbelievable growth of mobile gadgets such as smartphones and tablets, it’s now more critical than ever to opt for responsive web design services. Your existing and potential clients are surfing on mobile gadgets more than ever before, needing access to your site and to contact you no matter what device they’re using. Therefore, you need a website that caters to their needs.
If you still need to be convinced, the following are 6 key benefits of opting for a responsive website.
Mobile use continues to rise
More than half of the people own smartphones and mobile devices account for more than 60% of web traffic. These numbers are also increasing day by day. Thus, to keep your site accessible to most of your customers, your design must always work on every device. And as the marketplace is so competitive, you cannot afford to lose even one customer.
Easy to handle
You don’t have to pay for web design and development and then manage many sites when you can create just one. This keeps it simple, is good for your ROI and saves time. Then, when you’re updating your content, you do it only once rather than across many platforms.
Enhanced user experience
There are lots of reasons why your business needs a responsive site, but they all boil down to the aim of providing your audience with an improved user experience. A responsive website means no more zooming, pinching, and side scrolling to view a whole website on a mobile device screen. Furthermore, better user experience improves site conversions, reduces bounce rates, and enhances brand perception.
Easily adapts to many device sizes
Do you want your site to look stunning, no matter the size of device or screen? Then choose responsive web design. But don’t just restrict yourself to the smartphones and tablets of today. Look to the future with smart watches, Google Glass, and other new devices that will be made for browsing. Responsive website design will also apply to them.
Better for SEO
You want your site to rank favorably in both desktop and mobile searches. With a responsive website, you simply need to manage and optimize a single domain as well as one version of every page. When you decide to have a separate mobile website, you double the work of your marketing department and yours. It’s easier to optimize a responsive site for your customers and search engines as you can put all your energies in one place.
With most companies doing most of their marketing on social media, your clients are more likely to access your site from mobile devices. A responsive website allows mobile viewership, making it easier to manage marketing and SEO campaigns.